Pemetaan Posisi Keunggulan Mutu Layanan Daya Saing Destinasi Wisata Kota Pekalongan Berbasis Inovasi Komunitas

  • Sigit Adhi Pratomo Universitas Widya Dharma Klaten
  • Arif Julianto Sri Nugroho Universitas Widya Dharma Klaten
  • Tasari Universitas Widya Dharma Klaten
  • Abdul Haris Universitas Widya Dharma Klaten
  • Agung Nugroho Jati Universitas Widya Dharma Klaten
  • Agus Santoso Universitas Widya Dharma Klaten
Keywords: Positioning, Exellence Competitiveness, Tourism Destinstion, Multidimensional Scalling

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Abstract

This study aims the position competitive exellence tourism destination in Pekalongan. The research method used quantitatvive model. The sampling model used purposive sampling with 120 respondents. Research atribut adopt  from Cooper’s  with attraction, accesbility, amenity and ancilliary. The tes model used MDS Multivariate. Kampoeng Batik Pesindon and Kampoeng Batik Kauman is in a relative exellent quadrant position compared to the other three tourism destination .Pasir Kencana and Wisata Bahari occupy a challenger position. The research activities is to propose marketing strategy solution s to win competition among tourism destinantion exellence in the future.

Author Biography

Sigit Adhi Pratomo, Universitas Widya Dharma Klaten

PPKN

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Published
2024-07-31
How to Cite
Adhi Pratomo, S., Sri Nugroho, A. J., Tasari, Haris, A., Jati, A. N., & Santoso, A. (2024). Pemetaan Posisi Keunggulan Mutu Layanan Daya Saing Destinasi Wisata Kota Pekalongan Berbasis Inovasi Komunitas. Jurnal Akuntansi, Manajemen Dan Ilmu Ekonomi (Jasmien), 4(04), 189-197. https://doi.org/10.54209/jasmien.v5i01.503