The Effect of Service Quality And Servicescape on Impulsive Buying Behavior with Shopping Emotion as Intervening Variable for Consumers Store of Fashion Uniqlo Duta Mall Banjarmasin, South Kalimantan

  • Adista Anjar Diany Sekolah Tinggi Ilmu Ekonomi Pancasetia
  • Irma Sucidha Sekolah Tinggi Ilmu Ekonomi Pancasetia
  • Nico Kosasih Sekolah Tinggi Ilmu Ekonomi Pancasetia
DOI: https://doi.org/10.54209/jasmien.v5i02.1069
Keywords: Service Quality, Impulsive Buying Behavior, Shopping Emotion, Retail

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Abstract

The rapid growth of the retail business requires effective strategies to capture market share. This study aims to analyse the effect of service quality and servicescape on impulse buying behaviour through shopping emotions in Uniqlo Duta Mall Banjarmasin consumers. The research method uses primary and secondary data from questionnaires and literature studies with 111 respondents. The results of the analysis show that service quality and servicescape have a positive and significant impact on impulse buying behaviour with shopping emotions as an intermediary variable.

References

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Published
2025-01-22
How to Cite
Diany, A. A., Sucidha, I., & Kosasih, N. (2025). The Effect of Service Quality And Servicescape on Impulsive Buying Behavior with Shopping Emotion as Intervening Variable for Consumers Store of Fashion Uniqlo Duta Mall Banjarmasin, South Kalimantan. Jurnal Akuntansi, Manajemen Dan Ilmu Ekonomi (Jasmien), 5(02), 150-159. https://doi.org/10.54209/jasmien.v5i02.1069
Issue
Vol. 5 No. 02 (2025): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) : Desember-Febuari
Section
Articles

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